Some of the world’s most interesting wines are also the hardest to experience. They are produced in small quantities, priced at a premium, and often reserved for restaurants, collectors, or special occasions. For most people, access is limited not by interest but by format and price point. The traditional 750ml bottle usually makes exploration expensive and impractical. Investing in and opening a full bottle is a commitment, particularly when the goal is curiosity rather than consumption. As a result, many great wines remain admired from a distance rather than actually tasted.

Access shouldn't require a full bottle

Wine has become more diverse, more global, and more expressive than ever before. Yet access to that diversity still relies on buying full bottles, often without the opportunity to taste first.

Tiny Wine was created around a simple idea: people should be able to taste the best wines in the world without needing to open, buy, or finish a full bottle.

Access should be about opportunity, not obligation.

Small-format as a gateway to great wine

The decision to work in small-format was deliberate. A 100ml pour is enough to assess a wine accurately, yet small enough to make rare, premium, and fine wines more approachable.

Small-format tasting removes the pressure to “get it right” with a bottle choice. It allows people to explore wines they might otherwise never open, whether because of cost, rarity, or occasion.

Preservation makes access meaningful

Access only matters if quality is preserved. Wine that changes between tastings does not provide a reliable experience, particularly when exploring premium wines where detail and balance matter.
Tiny Wine is built around oxygen-free preservation (thanks to Coravin Vinitas) so that each sample reflects the wine as it was intended to taste, ensuring that access is not just broader, but accurate.

Opening the door to great producers

Great wine is inseparable from the people and places behind it. By lowering the barrier to tasting and access, we allow more producers, regions, and styles to be experienced and understood.

This creates a more direct connection between drinkers and the wines themselves, without the filter of price, occasion, or volume.

Access without excess

Tiny Wine also reflects a shift in how people want to engage with wine. Many drinkers are choosing to drink less, but with more intention. Many want quality, not quantity, and experiences that feel considered rather than automatic.

Tiny Wine allows access to exceptional wines in small-format whilst supporting moderation and reducing waste.

Why this became Tiny Wine

Tiny Wine exists to give people access to the best wines in the world in a way that fits modern drinking habits. By redesigning wine around tasting and exploration rather than volume, Tiny Wine makes premium wine easier to explore, easier to compare, and easier to enjoy without compromise.
By removing the barriers created by full bottles, cost, and occasion, Tiny Wine opens access to exceptional wine, allowing people to discover, understand, and enjoy it on their own terms.